A common strategy utilized by associations to gain new members is the free trial. Prospective members sign up for a limited time at no cost, experience an association’s benefits and ideally become a member after the free trial expires.
One PropFuel client in the healthcare industry utilizes what they call “guest accounts” (trials) as an acquisition strategy. They conducted a 3-month experiment to determine which method of post- trial communications would result in more conversions: their existing email technology or PropFuel.
Which campaign resulted in higher membership conversions?
Find out how one association is using the free trial as a member acquistion strategy
See what the association used as their traditional workflow, and how they communicated differently using PropFuel
View campaign results, reflecting the new member count and revenue differences between PropFuel and traditional.