ASAE uses the ASK, CAPTURE, ACT Method to Engage Members Year-Round

In the midst of COVID-19, ASAE (American Society of Association Executives) wanted to roll out consistent communications with their members to discover more about them and what they were looking to achieve, as well as help them align ASAE’s benefits with their current needs. 

They used PropFuel to build a sequenced, year-round campaign to connect directly with new and renewing members on various aspects of their career, member experience and needs.

Download the case study to find out how ASAE is engaging members daily with PropFuel's Ask-Capture-Act method, as well as their results from the campaign in 2020.

Download the complimentary

case study

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