In summer 2020, Hospitality Sales and Marketing Association International realized it had an opportunity to win back over 700 lapsed members. In an industry particularly hard-hit by COVID-19, how could they go about it while being sensitive to the realities of their members?
Download the case study to find out what questions they asked, what new data they captured, and how they used that context to cater to each individual member's renewal needs.
Find out what question they asked over email to engage lapsed members in two-way communication.
See the key real time information they captured to better understand current needs.
Discover how the association used contextual data to take action immediately and deliver what lapsed members needed.
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