HSMAI Had 700 Lapsed Members to Win Back. Here's What They Did.

HSMAI Had 700 Lapsed Members to Win Back. Here's what they did.

In summer 2020, Hospitality Sales and Marketing Association International realized it had an opportunity to win back over 700 lapsed members. In an industry particularly hard-hit by COVID-19, how could they go about it while being sensitive to the realities of their members?

Download the case study to find out what questions they asked, what new data they captured, and how they used that context to cater to each individual member's renewal needs.

Here's what you'll discover:

What did they ask?

Find out what question they asked over email to engage lapsed members in two-way communication.

What new information did they gain?

See the key real time information they captured to better understand current needs.

How did they get members to act?

Discover how the association used contextual data to take action immediately and deliver what lapsed members needed.