Special Libraries Association (SLA) had two common association challenges to solve: connecting with 700 new members in an individualized way and reengaging 4,500 lapsed members to encourage renewal.
Download the case study to find out what questions they asked, what new data they captured and how they used that context to elevate member engagement and identify revenue opportunities.
Find out what questions they asked over email to engage new and lapsed members in two-way communication.
See the key real time information they captured to better understand current needs.
Discover how the association used contextual data to take action immediately and deliver what members were looking for.
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